Drop.io unveils multimedia press release platform PressLift
Steve Greenwood pitches PressLeft at January's NY Tech Meetup. (Photo: Vadim Lavrusik)
Steve Greenwood from Drop.io pitched their new product PressLift at the NY Tech Meetup at the beginning of January.
Drop.io, the New York-based file-sharing and collaboration site, is launching the tool during Social Media Week at the beginning of February. The tool allows communications professionals to create multimedia press releases, integrating videos, text, audio and photos — all of which are easily embeddable.
PressLift Creator Steve Greenwood said a lot of the Drop.io users in the communications field were using the product for this exact purpose, taking the links to files and embedding them in text press releases. The idea was to create an application that can do just that, but make it much more usable and effective, Greenwood said.
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